Endless Gravel, a network of unpaved cycling routes across Bradford, Sullivan, Susquehanna, and Wyoming counties, has received recognition for its successful marketing campaign.
On November 10, 2025, the Pennsylvania Restaurant & Lodging Association (PRLA) presented Endless Gravel with the Destination Marketing Award during the Spirit of Hospitality Awards at the Lancaster Marriott at Penn Square. According to PRLA, the award recognizes success in executing a marketing initiative with a unique strategy, creative approach, and positive quantifiable results.
This was the first time that the Endless Mountains region received a Spirit of Hospitality award. David Landis from Village to Village Trails, Jill Robinson from Endless Mountains Visitors Bureau, and Jean Ruhf from Endless Mountains Visitors Bureau accepted the award on behalf of the Endless Gravel Committee.
Endless Gravel also won the award for Excellence in Print Marketing: Small Format Print Publications during the inaugural ANDIES Awards, presented by Anderson’s Brochure Distribution Service. The award recognized Endless Gravel’s rack card, which was produced this summer. It was announced on December 3, 2025, at the Campground Owners Expo in Branson, Missouri. A local celebration took place at Kalahari Resort on December 10, 2025.
Endless Gravel’s marketing campaign was made possible by a Great American Getaway Grant from the Pennsylvania Tourism Office and Department of Community and Economic Development. The grant provided $74,809 to create new branding, photo and video assets, social media content, a website, rider itineraries, and other marketing materials to promote the routes. It was also used to host professional cyclist Cynthia Carson and create a short film about her experience titled The Endless Ride.
Endless Gravel is a network of cycling routes along the unpaved roads in the Endless Mountains region. The routes range from day rides to the 430-mile Endless Mountains Gravel Bikepacking Loop. Endless Gravel is maintained by the Endless Mountains Heritage Region in partnership with the Bradford County Tourism Promotion Agency, Endless Mountains Visitors Bureau, Northern Tier Regional Planning and Development Commission, Susquehanna County Promotion & Tourism Agency, and local cyclists. For information, follow Endless Gravel on Facebook and Instagram.